Ballew Joins Marketing Department As Social Media Specialist

Representing Central’s Voice On Multiple Online Platforms

October 11, 2018

By MAGGIE GEBHARDT / mgebhardt@centralmethodist.edu

In her former job with Central Methodist University’s Career Development Center, Traci Ballew got to know students on a personal level – gaining an understanding of their interests, goals, and overall feelings about CMU.

Now, she is applying that inside knowledge to her new position as the social media specialist with Central’s Marketing and Communications Department.

A newly-created position at the University, the social media specialist is responsible for identifying and executing CMU’s social media strategy, fueling recruitment through digital advertising, and fostering engagement with prospective students, alumni, and friends.

“We’re looking forward to watching Traci’s talent and energy in action,” said Scott Queen, director of Marketing and Communications at CMU. “Her skillset is a great match for the lofty goals we have in place with our new social media position.”

Prior to stepping into the role with Marketing, Ballew worked closely with Nicolette Yevich, director of Central’s Career Development Center, implementing the career management program, Handshake, assisting in promoting and planning events, and working closely with students, which, she said, means a lot to her.

“The social media specialist position will allow me to utilize my degree and still contribute to the University I love,” Ballew said. “The Marketing Department is allowing me to explore my creativity and still work closely with faculty, staff, and students.”

Ballew, a Columbia native, is on track to receive her bachelor’s degree in communication through CMU in May. After achieving that degree, she plans to pursue a master’s degree in communication.

Ballew lives just outside of Fayette with her husband, Casey, and children, Camryn and Cayle. She also has a daughter, Shelby, who resides in Hallsville.