Ballew Joins Marketing Department As Social Media Specialist
Representing Central’s Voice On Multiple Online Platforms
October 11, 2018
By MAGGIE GEBHARDT / mgebhardt@centralmethodist.eduIn her former job with Central Methodist University’s Career Development Center, Traci
Ballew got to know students on a personal level – gaining an understanding of their
interests, goals, and overall feelings about CMU.
Now, she is applying that inside knowledge to her new position as the social media
specialist with Central’s Marketing and Communications Department.
A newly-created position at the University, the social media specialist is responsible
for identifying and executing CMU’s social media strategy, fueling recruitment through
digital advertising, and fostering engagement with prospective students, alumni, and
friends.
“We’re looking forward to watching Traci’s talent and energy in action,” said Scott
Queen, director of Marketing and Communications at CMU. “Her skillset is a great match
for the lofty goals we have in place with our new social media position.”
Prior to stepping into the role with Marketing, Ballew worked closely with Nicolette
Yevich, director of Central’s Career Development Center, implementing the career management
program, Handshake, assisting in promoting and planning events, and working closely
with students, which, she said, means a lot to her.
“The social media specialist position will allow me to utilize my degree and still
contribute to the University I love,” Ballew said. “The Marketing Department is allowing
me to explore my creativity and still work closely with faculty, staff, and students.”
Ballew, a Columbia native, is on track to receive her bachelor’s degree in communication
through CMU in May. After achieving that degree, she plans to pursue a master’s degree
in communication.
Ballew lives just outside of Fayette with her husband, Casey, and children, Camryn
and Cayle. She also has a daughter, Shelby, who resides in Hallsville.