#GivingTuesday Raises $95,511
Two Donors Match Gifts, Helping Exceed Goals
November 28, 2018
By MAGGIE GEBHARDT / firstname.lastname@example.org
The global day of giving, #GivingTuesday, is celebrated on the Tuesday following Thanksgiving in the United States, and is widely recognized around the world.
It is a charitable offset to the holiday season’s “Black Friday,” “Small Business Saturday,” and
“Cyber Monday,” and the tradition continues to grow in popularity as non-profit groups, including Central Methodist University, embrace it as a celebration of giving during the holidays.
For the fourth year, CMU used a variety of resources to take in donations for the event. A goal was set to raise $25,000, with an anonymous donor’s generous pledge to match all funds raised up to this amount.
Once that amount was raised and matched, an alum from the class of ’68 made a pledge to match any gift made up to $12,000.
Total, over $95,000 was raised by the end of the night, thanks to the contributions made from donors, who included alumni, faculty, staff, and other CMU supporters.
“I am very excited by the generous response from our alumni and friends,” said Josh Jacobs, vice president of advancement and alumni relations at CMU. “The original match challenge and the extension match were great motivators and will help us improve the student experience at Central.”