New Identity for CMU Athletics

Filed under CMU News on Wednesday, March 20, 2013.

Central Methodist University has introduced Phase I of a two-part new brand and identity system that sets the visual direction for Eagle Athletics for years to come and modernizes one of the most recognizable brands in all of NAIA intercollegiate athletics.

In addition to the traditional Eagle head and swoosh logos, Central Methodist introduces a new "C" logo and tagline, "Take Flight," that will be utilized by all 15 of the university's intercollegiate sports teams.

Central Methodist officials worked on a nearly seven-month evolution program to refine and update the celebrated marks of the university, honoring the rich tradition of academics and athletics. With the goal of developing an innovative and contemporary athletic brand identity, CMU worked with student-athletes, coaches, administrators and alumni to compile input on the department's brand attributes.

"Central Methodist Athletics is extremely pleased to have a unique athletic 'C' logo and tagline for the department," Vice President and Athletic Director Ken Oliver said. "We believe we have selected a 'C' and tagline that will help us to continue to brand our athletic department. The ultimate goal for the rebrand is to attract high-caliber student-athletes to a contemporary brand, while respecting our heritage."

The new Eagle "C" logo features clean, contemporary lines and a modern, confident and timeless graphic structure. The official colors for Central Methodist Athletics, green and black, remain in the design which also includes an Eagle beak and eye representing strength, integrity and inspiration.

The new tagline, "Take Flight," will be used as the main identifying device for Central Methodist Athletics. The new mark will be available on official Central Methodist apparel and will connect Eagle fans in social media via Twitter at #takeflight. The use of the CMU slogan will remain part of the overall university brand system and will remain available in marketing and retail.

Through these brand identity updates, Central Methodist creates separation and distinction in the marketplace while respecting the past and representing the future.

Fans can contact the Central Methodist Bookstore at 660-248-6990 or cmubooks@centralmethodist.edu for pre-sale ordering.

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